Silver Bullet marketing was a great topic for this episode. We talked about what it is, the difference between it and "Shiny New" marketing and the one thing that you can do to make your marketing more effective. Take Aways
- The Silver Bullet marketing mentality - The concept that working with one technology will be all that you need to do to market your business.
- Shiny New Marketing - Constantly switching marketing tools and platforms for whatever is the newest/latest and greatest.
- The Silver Bullet - The marketing silver bullet is the same for everyone. Consistent effort over time with analysis of what is working will bring results.
- Silver Bullet Marketing Defined [0:35]
- Shiny/New [1:45]
- Technology is an enabler [2:45]
- Commoditizing Marketing technologies [5:00]
- Buying users [7:45]
- Amazing Presentation [8:45]
- Pricing/Integration [10:30]
- Be a Savvy Buyer [13:15]
- The Silver Bullet [16:00]
- Selecting a real estate marketing platform is like Dating [18:50]