Nov 28, 2022
Adam Small (00:03):
Hello, welcome back to the Real Estate Marketing Minute, powered by
Agent Sauce. Thanksgiving's over and as we sit here recovering from
our food comas, we're staring down a new year. And with a new year
comes a new opportunity to grow our business. And if we want to
grow our business, we need a business plan, a marketing plan to
help us grow our business. So, you know, how are we gonna put
together a marketing plan for next year, a business plan to help us
grow our business, make sure that we stay on target, and that we're
showing improvement. You know, it's always a difficult thing
because it can seem very overwhelming. So a good way to start
pulling together that business plan and that marketing plan, is to
list the activities that you've done in the past year, and then
identify whether or not those activities worked for you.
(00:51):
If they worked for you, great. Put themin the next business plan
and then start figuring out, you know, are there things that I can
do to make them work even better for me? You know? And then if they
didn't work for you, identify why they didn't work for you. And if
it's something that you can overcome, you know, by putting a little
more effort into it, maybe, or retargeting the, uh, refocusing the
target of your plan, whatever it may be, then keep it in there and
improve upon it. Or say, Hey, I'm not doing this anymore. I'm
throwing this out because it's not working for me. And that's, you
know, somewhere where you've gotta come in and you've gotta be kind
of honest with yourself and you've gotta say, Hey, listen, you
know, this is a great product or service or activity to do, but
it's not working for me. And the reason it's not working for me is
because I'm just not doing it. I don't have enough time to do it. I
don't have the priority in my schedule of things to, to the, the
time to make it a priority in my schedule of things. You know,
whatever that reason may be. It's not working. Don't be afraid to
throw it out. Of course, if you throw it out, make sure you put
something in there that is gonna work for you, that you think may
work for you, that you're gonna put your time and your effort into
in order to make it work. Because you can't just stop marketing all
together, otherwise you end up in this famine phase of your
business cycle, which is never good because the famine phase you
have, you know, your money's dwindling and your time and it can
cause panic and all that stuff.
(02:23):
And that's the whole point of the plan to prevent the famine phase,
right? The feast and famine cycle there, right? So, um, look at the
things that you've done in the last year and keep the good ones,
throw out the bad ones. And then, you know, you wanna make sure
you're also doing some of the basics, doing the things that you
should be doing every day, every week, every month, you know, and
those are things like sending out a, a communication to your sphere
on a regular basis, you know, a monthly newsletter, keeping them
informed about, you know, the market, that sort of thing. Uh,
asking for testimonials every time you work with somebody following
up and asking for referrals with your sellers and your buyers. And
then, you know, figuring out what it is that you're doing to
demonstrate the value that you bring to a client. We all know that
a real estate agent doesn't really sell a house that they own. It's
not their product. It's not their, um, you know, item that you're
selling. It's your knowledge, it's your experience. That's where
your value is. And, and you know, the better you can convey your
knowledge and experience, whether it be in a listing meeting, uh,
or a, uh, you know, presentation that you're doing, uh, just
running into somebody casually, the better you're gonna grow your
business. So if you have that message that demonstrates your value
down succinctly, then you're gonna do better. So look at those
things, you know, what did you do last year to demonstrate your
value and figure out how you can refine and hone that so that you
can convey it even better. So, uh, you know, end of the year here,
coming into next year, let's, uh, start working on those business
plans and start figuring out how we're gonna grow our businesses.
This has been the Real Estate Marketing Minute. Thanks for
watching, guys. We do appreciate it. Have a nice day.