Apr 14, 2017
Silver Bullet marketing was a great topic for this episode. We
talked about what it is, the difference between it and "Shiny New"
marketing and the one thing that you can do to make your marketing
more effective. Take Aways
- The Silver Bullet marketing mentality - The
concept that working with one technology will be all that you need
to do to market your business.
- Shiny New Marketing - Constantly switching
marketing tools and platforms for whatever is the newest/latest and
- The Silver Bullet - The marketing silver
bullet is the same for everyone. Consistent effort over time with
analysis of what is working will bring results.
- Silver Bullet Marketing Defined [0:35]
- Shiny/New [1:45]
- Technology is an enabler [2:45]
- Commoditizing Marketing technologies [5:00]
- Buying users [7:45]
- Amazing Presentation [8:45]
- Pricing/Integration [10:30]
- Be a Savvy Buyer [13:15]
- The Silver Bullet [16:00]
- Selecting a real estate
marketing platform is like Dating [18:50]